Creative Insight
In a market flooded with standard drink options like wine and seltzers, Zima offers a unique allure with its mysterious and nostalgic charm. The rebrand taps into the longing for a distinctive choice that not only stands out aesthetically but also carries the weight of a cultural icon from the 90s, reintroducing it to a new generation seeking something different from their beverages.
Cultural Truth
Zima once held a significant place in the beverage market, resonating with a vibrant youth culture. Today, the drink landscape has evolved, with consumers gravitating towards products that offer both a unique story and an appealing aesthetic. The rebrand addresses these shifts by merging nostalgia with modernity, appealing to both former lovers of Zima and new consumers who value individuality and style in their drink choices.
